Keds defines original style. Our products show the world that you are unique and your style is strictly your own, and that’s exactly how we like it.
When the new logo is presented it should have the proper amount of clear space around it. The clear space should be greater than or equal x as shown in the diagram.
The new keds logo is based on the Unitext typeface customized with a 36° angle. This angle adds an edgy and original feeling to the brand.
Unitext is a clear, universal, progressive and authentic typeface that is adaptable across different environments, but without foregoing friendliness. It also has flexibility, coming in various weights and styles.
The brand is comprised of colors that are creative, edgy, and original. These colors can be used for all applications including background, headline, or text.
PMS — Bright Red C
CMYK — 0 / 90 / 85 / 0
RGB — 239 / 65 / 54
HEX — EF4136
PMS — 116 C
CMYK — 0 / 20 / 100 / 0
RGB — 255 / 203 / 5
HEX — FFCB05
PMS — 424 C
CMYK — 0 / 0 / 0 / 72
RGB — 105 / 106 / 109
HEX — 696A6D
PMS — 421 C
CMYK — 0 / 0 / 0 / 33
RGB — 182 / 184 / 186
HEX — B6B8BA
